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Full Privacy Policy

Never heard of GDPR? You’re not alone.
It’s one of those EU laws that suddenly everyone’s talking about. And as boring as it sounds, it’s important you get yourself clued up.
So, we’ll try and keep this as painless as possible…
General Data Protection Regulation, or GDPR for short, is a regulation in EU law on data protection and privacy for all individuals within the European Union; addressing the export of personal data outside the EU. And it’s getting an update.
As of May 25th 2018, the new legislation will protect EU citizens from organisations using their personal data irresponsibly; putting you in charge of what information is shared, where it’s shared and how.


So, what type of data do we collect?
Just the basics. Things like your name, address, email address, date of birth, phone number, purchase history and survey responses. We then process this data, with your consent, and use it for our own legitimate business interest. This means your data will go towards our company market research and customer spending habits.
When using our Mobile App, we automatically receive your location, IP address and data about your mobile platform. We then process this data as necessary for the provision of the service provided when using our website and/or App.
For us to hold your data, or for you to opt into our marketing emails, you must be over the age of 13 to give your consent.


How we use your data
To ensure the content on our website and app is displayed in the most effective way for you and the device you’re using
To give you the option to register with us on our website
To notify you about changes to our services
To keep you updated with all our latest offers, services, special offers and new arrivals via marketing emails
To send you information that we think you’ll want to receive, or that we think would benefit you and your experience with us


Sharing your information
We do not, under any circumstance, sell any of your personal data to any third party. Your trust is important to us, as is your confidence when purchasing online at Little Mistress.
However, we do share your information with the following categories of companies as an essential part of our service to you.
•    Companies within the Little Mistress group; as certain departments are responsible for different activities within the business
•    Companies that ensure you get your online purchase; such as payment providers, warehouse staff and delivery companies
•    Business affiliates of Little Mistress; such as marketing agencies, advertising partners and website hosts
•    Companies that help us tackle fraud; such as credit reference agencies, law enforcement and fraud prevention


Finally, we may provide third parties with anonymous information and analytics about our customers for research purposes; we make sure this information does not identify you

Little Mistress online adverts
Online advertising is an integral part of our marketing process. So if you see a Little Mistress banner pop up on another website you’re on, don’t be alarmed. We do this to keep you aware of new products and launches. Banners and ads may also be based on your Little Mistress search history, previous products clicked on, or our content you’ve read.


Keeping your information
We hold on to your information for as long as you have an active account with us, or until your customer-support query has been resolved by our Customer Care Team, if you do not have an account with us.
If necessary or required, we will hold on to your information to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, even after you’ve closed your account.

Your rights
When it comes to your personal information, make sure you know your rights.
You have the right to…
•    Be informed about how your personal information is being used
•    Access your personal information we hold about you
•    Request the correction of inaccurate personal information we hold about you
•    Request that we delete your data, stop processing it or collecting it
•    Opt out of marketing emails and other forms of direct contact using your personal data

Lastly, if you wish to exercise your right to complain, or have any questions on the new GDPR privacy policy, please feel free to contact us.



CONTACT US

Address

LITTLE MISTRESS
Unity House
Fletcher Street
Bolton
BL3 6NE, UK


Customer queries
Email: enquiries@little-mistress.co.uk

Full Privacy Policy