About Us


The Little Mistress Group is the go-to destination for head-turning occasion wear and effortless day-to-night style. Our unique mix of brands and products delivers distinctly feminine designs, beautiful silhouettes and unrivalled attention to detail at an accessible price point.

Our focus on high-quality fabrics and couture-like details set us apart from the competition and make sure you stand out from the crowd. Since launching in 2010, we've been nominated at the Drapers Awards 11 years running, winning Young Fashion Brand of the Year numerous times, as well as dressing celebrities and influencers and collaborating with Vogue Williams on multiple bestselling collections.

From glamorous weddings and bridesmaid dresses to low-key after-work drinks, Little Mistress and sister labels Paper Dolls and Girls on Film offer an outfit for every occasion. Each of the three brands has it’s own unique DNA, so you can pick and choose to suit your personal style – and your social calendar.


No one does occasionwear like Little Mistress. From proms to graduations, weddings to christenings and every social event in between, our hyper-feminine details, jaw-dropping silhouettes and ultra-luxurious fabrics will make you feel a million dollars. Cue all eyes on you.


Paper Dolls is here to take you from 9-wine in style. With figure-flattering dresses, sleek tailoring and impeccable attention to detail, our designs make dressing for an 18-hour day simple. For the woman who works hard, plays hard and wants to look amazing while doing it.


Edgy and effortlessly cool, Girls On Film’s signature style takes inspiration from the vibrancy of London. From party-ready bodycon dresses and ripped jeans to Bardot jumpsuits and throw-on day dresses, consider it your go-to destination for an on-trend everyday wardrobe update.


  • 3-time winner at the ‘Drapers Fashion Awards’ (2012 and 2013)
  • Ecommerce – 2014 Nominated for Etail PayPal award in ‘Best Pure Play Etailer over £10m turnover’
  • Export - 2014 Nominated for UKFT – Brand Of the Year
  • Opened our first Flagship Store in Guildford, October 2017 
  • Nominated and Short Listed for Drapers Digital Awards 2018 - Best Multichannel Retailer £25-£200m turnover