Cocktail Dress Trends for 2024: Style and Occasions

In this edit, we’re revealing the latest trends in cocktail dresses for 2024. So, whether you're heading to a cocktail party, a day at the races, or a chic evening gathering, these styles will help you stand out. Here's a list of the top trends, along with suggestions for occasions where you might wear them.

See the full cocktail dress collection here.


Asymmetrical Hemlines

Trend: Off-Centre Cuts for a Chic Look

Asymmetrical hemlines bring a touch of modernity to cocktail dresses. These dresses often have unique cuts and uneven lengths that make them ideal for cocktail parties, rooftop events, or evening gatherings.

Featured Dress: Floral Print Asymmetric Ruched Midi Dress

This floral print midi dress has an asymmetrical hemline that adds a stylish twist to your outfit. Perfect for turning heads at any evening event.

Fit-and-Flare Silhouettes

Trend: Accentuating the Waist with a Flared Skirt

Fit-and-flare dresses are known for their flattering shape, fitting at the waist and flaring out at the hips. These dresses are great for weddings, charity events, and dinner parties.

Featured Dress: Rose Quartz Lace And Pleated Hem Maxi Dress

This dress has a classic fit-and-flare silhouette with delicate lace details, making it ideal for formal events.

Sequins and Shimmer

Trend: Adding Sparkle with Sequins and Metallic Fabrics

Sequins and shimmer are perfect for adding a festive touch to cocktail dresses. These styles are great for New Year's Eve parties, club events, or formal birthday celebrations.

Featured Dress: Avery Navy Velvet Sequin Blazer Mini Dress

This mini dress has a sequin design that adds a luxurious feel, making it perfect for glamorous events.

See the full cocktail dress collection here.

Statement Sleeves

Trend: Dresses with Dramatic Sleeves for a Bold Look

Statement sleeves are a standout trend, featuring bold designs like bishop, puff, or balloon styles. These dresses are ideal for art gallery openings, fashion shows, or trendy lounges.

Featured Dress: Black Dart Print Puff Sleeve Midaxi Dress by Vogue Williams

With puff sleeves and a midaxi length, this dress adds drama and sophistication to your look.

Satin and Silk

Trend: Luxurious Fabrics for a Touch of Elegance

Satin and silk cocktail dresses offer a sleek and elegant look. These styles are perfect for upscale dinners, black-tie events, or elegant soirées.

Featured Dress: Green Satin Pleated Midaxi Dress

This dress brings a luxurious feel to any event, with its satin fabric and flattering design.

Bold Colours

Trend: Dresses in Bright Eye-Catching Colours

Bold colours like red, emerald green, or cobalt blue make a strong statement. These dresses are perfect for summer parties, weddings, or formal business dinners.

Featured Dress: Cobalt Bardot Maxi

This dress features a bold cobalt blue shade, ensuring you stand out at any event.

Midi and Maxi Lengths

Trend: Dresses That Offer Coverage and Elegance

Midi and maxi dresses are ideal for formal daytime events, outdoor weddings, or cocktail parties.

Featured Dress: Yellow Frill Cold-Shoulder Maxi Dress

This dress has a unique cold-shoulder design and frills, perfect for outdoor occasions.

Floral Prints

Trend: Bold Floral Patterns for a Summery Look


Floral prints add a playful touch to cocktail dresses. These styles are ideal for garden parties, daytime weddings, or outdoor celebrations.

Featured Dress: Lemon Floral Print Bow Detail Bandeau Maxi Dress

This dress combines floral patterns with a bandeau style, perfect for summer events.

Minimalist Designs


Trend: Clean Lines and Simple Silhouettes

Minimalist designs offer a sleek and modern look, often in neutral tones. These dresses are great for corporate events, award ceremonies, or contemporary art openings.

Featured Dress: White Texture Puff Sleeve Midaxi Dress by Vogue Williams

This dress has a minimalist silhouette with subtle puff sleeves, adding a touch of sophistication to your outfit.

Jumpsuits and Rompers

Trend: One-Piece Outfits for Comfort and Style

Jumpsuits and rompers offer a trendy alternative to traditional cocktail dresses. They are perfect for music festivals, casual cocktail parties, or trendy rooftop gatherings.

Featured: Black Satin Spot Jumpsuit

This jumpsuit combines comfort and style, making it a versatile option for various occasions.

These cocktail-style trends for 2024 provide a wide range of options for any occasion. Whether you're dressing up for a formal event or keeping it casual for a cocktail party, these trends will help you look and feel fabulous. Explore the latest styles and discover your new favourite outfit!

See the full cocktail dress collection here.

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